As the world progresses, more and more industries are beginning to venture and integrate their businesses into the modern digital world. This is to adapt to the ever-changing and fast-growing needs of the consumers.
Thankfully, tech companies have made it easy for these businesses to grow with smart technology and with the hospitality industry leading the charge.
From operations to guest experience to marketing, smart hotel technology offers a variety of cost savings and revenue opportunities, and it is enabling hotel owners to reach new levels of profitability. Here are a couple of ways in which smart technology has reshaped the hotel industry and in the future to come according to hotelmanagement.net.
Photo from Unsplash
Smart Guest Experiences - No hotel can operate without guests, and for that reason, hoteliers can expect to see smart technology further shape guest experiences and expectations. Not only can guest data be used to help better accommodate guest needs, but in conjunction with occupancy sensors, it can also be used to automate guest interactions throughout their stay, reducing both friction points and labor costs. In this way, smart technology will continue to make it possible for hotels to predict and personalize several guest services based on previous visits and aggregated guest data.
Big Data and Big Data Protection - One of the main benefits of smart technology is how it aggregates data and makes it actionable. But with big data comes big responsibility. According to Cloudbeds, “Big data is great when you can use it to take action—whether that’s tackling a new market segment or adjusting your rate plans to compete against your competitors.
However, the biggest concern around big data and the necessary data harboring is the safety around it. Every data harborer’s goal is to keep their customers’ data safe, but that’s easier said than done. In recent years, we’ve seen massive data breaches that have literally put hundreds of millions of consumers at risk—like Equifax and Target.”
As the price point of big-data solutions makes them more accessible to medium-sized segments of the hotel market, we can expect to see more hotel owners adopt and invest in them. More importantly, we can expect solution providers who can guarantee data protection to dominate their market segments.
Photo from Unsplash
Remote Check-In/Check-Out - By enabling guests to check-in remotely through their mobile device, hotel owners can better predict/manage their staffing needs and save considerably on labor costs. This technology can also alert hotel staff when guests arrive (enabling them to spend less time on the welcoming process), offer appropriate upgrades/upsells, and provide them with a more personalized guest experience, even on their first visit.
At the end of the guest stay, travelers can enjoy a seamless self-check-out experience that also allows them to arrange for their preferred transportation to their next destination (whether it be a taxi, airport shuttle, or a ride-sharing service such as Uber or Lyft), further saving on labor costs.
Smart Marketing Practices - Before hotels can deliver on a smart guest experience, they must bring guests through the door; that’s where smart marketing comes in. Data opportunities of smart technology offer hotels a more complete picture of their guests than ever before. Hotels that leverage data insight is the ones that will continue to succeed in the face of increased competition from Airbnb.
Photo from Unsplash
Online Reputation Management Technology - A hotel’s online ratings can not only help predict future bookings, but they offer owners valuable insight into how well a property delivered on guest expectations. Therefore, operators will continue to invest in platforms that help them monitor online reviews, manage their online reputation, and use that feedback to improve both their operational and guest experience standards. Indeed, online reviews not only provide a source of direct feedback from guests but also impact a property’s bottom line.
RedDoorz is Southeast Asia’s largest and fastest-growing, technology-driven hotel management company offering affordable, quality, and safe accommodations for everyone. With a vision to enable people to travel more and provide affordable reliable stays in all major cities and destinations across the region, RedDoorz is disrupting the hospitality industry by transforming the fragmented supply inventory into branded, standardized accommodations and leveraging its mobile app and digital channels to drive strong consumer demand.
As part of the RedDoorz brand network, hotel owners can grow their businesses and increase revenues while streamlining their operations. RedDoorz’s solutions help partners manage distribution, pricing, marketing, customer experience, and technology solutions – offering an end-to-end platform powered by an advanced technology infrastructure.
With hotels and properties all across the country, RedDoorz Philippines is the ideal stay for all your travel needs. Not only that, they are the most affordable and good-quality place you can book for your trip. It also doesn’t hurt that they take your safety of utmost importance during your travels - whenever and wherever that may be.
For the most comfortable stays at budget-friendly prices, choose RedDoorz. Book your stay by visiting our website and downloading our mobile application now!